Director, Partnerships & Marketing-USA

  • Marketing & Partnership
  • New York, United States

Director, Partnerships & Marketing-USA

Job description

Nice to meet you! We are Ascenda.

We are a global fintech company headquartered in Singapore. Help us transform how the world’s biggest financial brands engage their customers!

The thrill of saving up loyalty points for an exciting trip, or the joy of treating your loved one to a Michelin star dinner courtesy of a special offer – these are the magical moments that Ascenda makes possible. This is why we are here.

We make loyalty simple for banks, merchants and payment networks globally.

We turn things upside down with enterprise SaaS solutions rooted in beautiful design, exceptional customer value, and easy implementation. Our products help financial services brands and merchants globally build deeper connections with billions of customers.

Join us as Director - Partnerships & Marketing

Take on an exciting role from your home office as Director, Partnerships & Business Development with ownership of Ascenda’s bank and merchant relationships across North America.

This role will lead both the growth of our existing relationships as well as new business development to expand our ecosystem in the region.

Working closely with Ascenda’s global teams, you will enable our industry partners to maximize customer engagement through the use of our platforms, including key initiatives such as the conception & execution of major marketing campaigns, as well as rewards content innovation.

This is your once-in-a-lifetime opportunity to fuel the next growth chapter for a thriving technology business in the buzzing rewards space. Make a big splash in a high-growth fintech company where innovation, speed to market, and industry disruption are lived every single day.

You will be instrumental in developing and executing Ascenda’s multi-year growth plans. With significant scope and responsibility for driving the North American partnership strategy, you will grow existing programs, forge new relationships, and elevate the company’s brand in the market.

As a Director, Partnerships & Business Development you will:

  • Drive the financial performance of existing partnerships in North America to grow revenue and profitability, spanning both the bank and the merchant relationships for Ascenda’s industry-leading TransferConnect rewards exchange

  • Build relationships with senior decision-makers and functional leaders in the partners’ organizations to understand their strategies, identify win-win growth opportunities and lead senior management reviews

  • Develop & deploy new loyalty currency partnerships that increase the value of the TransferConnect network. You’ll be driving the full partner onboarding cycle including the development of win-win commercials, negotiation of contracts, facilitation of launches, and design of cutting-edge launch marketing campaigns

  • Measure and analyze the performance of Ascenda’s partnerships and marketing campaigns, develop insights and advise clients on options to increase performance

  • Build the company’s corporate brand, marketing, and communications strategy across owned and paid channels in North America, elevating the visibility and reputation of Ascenda as a technology leader in rewards

  • Pitch Ascenda’s solutions to major financial services players to secure new client opportunities

  • Support the development of new products and strategic opportunities, including the creation of new sales narratives and collaboration with Ascenda’s business development teams to attend industry events


What you bring to the table:

You are an entrepreneurial generalist with the proven ability to commercialize partnerships. You are curious, you love making things happen, and are excited by the opportunity to take on a broad regional remit.

You are adept at building relationships, leading conversations at senior levels, designing & executing marketing strategies, and collaborating across the entire functional spectrum of rewards propositions (partner management, marketing, creative & design, operations, product management, and technology) to get things done.

What we are looking for:

  • 10 years of business experience, of which 5+ years should cover partnerships and/or account management

  • Exposure to one or several of the following sectors (the more of them, the better!): Retail, financial services, rewards & loyalty, technology, travel.

  • The ideal candidate has experience managing rewards partnerships for a bank, a card issuer or a major B2C brand, or has worked within a rewards program and managed a bank /co-brand partnership

  • A solid understanding of customer engagement & loyalty strategies across different consumer industries, of the regional payments and retail banking landscape, and of digital marketing

  • Proven ability to establish and manage relationships at the senior level, driving win-win commercial outcomes

  • A business development mindset with appetite to identify and pitch new strategic opportunities to partners along with the drive to follow through and execute them quickly

  • The ability to think strategically, understand the needs of partners and their consumers to present solutions & campaign concepts that meet their objectives and create mutual commercial benefit

  • Strong drive for action and appetite to create, build and make things happen - ideally with demonstrated project management abilities

  • An eye for compelling marketing and design in both B2C and B2B, with the ability to clearly articulate directions for Ascenda’s creative team to develop unique buzzworthy copy & visual assets for partners and for Ascenda’s own corporate marketing

  • A team player that can engage in rigorous debate and drive consensus towards well-informed, expeditious decisions

  • Curiosity, sense of urgency, and strong appetite to make things happen

What we offer

  • Competitive salary and benefits

  • Travel benefits

  • Flexible working environment

  • Comfortable working environment

  • Diverse and friendly working culture.

About Ascenda

Ascenda is a global provider of innovative loyalty solutions. The company operates premium rewards propositions for major financial services and travel brands worldwide. As a trusted partner empowering over 70 of the world’s leading rewards programs, Ascenda develops end-to-end loyalty solutions to address the most meaningful challenges facing global brands today.

With a commitment to make loyalty simple, Ascenda’s solutions are easy to manage, fast to deploy, and designed to deliver exceptional customer value. From end-to-end loyalty management to modular solutions such as the TransferConnect currency network, redemption capabilities, loyalty marketing and advisory, Ascenda supercharges the world’s leading loyalty programs to build enduring customer relationships.

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